Justin Bieber Appears To Wear Kim Kardashian’s Skims In Awkward Billboard Mishap

A billboard mishap left Justin Bieber appear to be wearing a piece from Kim Kardashian's shapewear line SKIMS.

BYCole Blake
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Kevork Djansezian / Getty Images

Justin Bieber appeared to be modeling for Kim Kardashian's shapewear line SKIMS, after crews stopped replacing a billboard for Bieber’s new Balenciaga campaign with a SKIMS ad, halfway through. The mishap left Bieber's head and shoulders as the top portion and the body of a SKIMS model for the rest of the billboard.

The odd incident was noticed on social media, and Twitter users couldn't get enough.

"This is too funny," one user tweeted. "@justinbieber is pretty convincing as a @skims model, I might have to get some @KimKardashian."

Another added: "Justin Bieber for Skims Balenciaga is the happy accident you could only wish for on a Monday drive home."

David Livingston / Getty Images

The billboard has reportedly since by fixed and Bieber's Balenciaga ad has been completely removed, according to Page Six.

Kardashian's shapewear brand, which was recently valued at $1.6 billion by Forbes, launched in 2019 to immediate success. SKIMS sells underwear, loungewear, pajamas, and other various clothing items. The brand did, however, begin surrounded by controversy after Kardashian announced the original name, which was "Kimono." She was accused of cultural appropriation and changed to SKIMS.

Bieber's campaign with Balenciaga was announced back in July.

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About The Author
Cole Blake is currently an Editor at HotNewHipHop based out of Brooklyn, New York. He began working at the site as an intern back in 2018 while studying journalism at St. John’s University. In the time since, he’s graduated with a bachelor's degree and written extensively about a wide range of topics including pop culture, film & television, politics, video games, sports, and much more. He’s also covered music festivals such as Gov. Ball and Rolling Loud. You can find him publishing work for HNHH from Monday to Wednesday or on weekends. On the sports front, Cole’s a passionate NBA and NFL fan with his favorite teams being the Indianapolis Colts and Los Angeles Lakers. He also roots for the Yankees whenever he finds himself at Yankee Stadium or the Red Storm when in the company of other SJU alumni. His favorite hip-hop artists are billy woods, Earl Sweatshirt, Cam’ron, MIKE, and Mach-Hommy.