The Super Bowl debuted a baker's dozen of trailers during last night's telecast, from the latest Star Wars prequel, to Red Sparrow starring Jennifer Lawrence. However, one trailer really got audiences excited and prompted a healthy abundance of views, and that was the preview for the upcoming Jurassic World 2: Fallen Kingdom.
Deadline has revealed a ComScore's survey that tabulated the performance of each trailer's online performance after their Super Bowl debut. While Disney's Solo: A Star Wars Story and Avengers: Infinity War were the most widely discussed over social media, Jurassic World 2 racked up the most views of them all.
The video was shared on both YouTube and Facebook, and between those two platforms, was viewed 3.56 million times in the span of 12 hours, which is quite impressive to say the least. The video was watched 869,000 times on YouTube, while garnering an additional 2.7 million views on Facebook. These numbers triumphed every other trailer, with Mission Impossible: Fallout coming in second with 2.09 million views.
However, the film, which sees Chris Pratt returning to his post as world saviour, only accumulated around 33,000 impressions on Facebook after its premiere.
Regardless of its abysmal performance on social media, the excitement around the film is palpable. The first addition into the franchise was a massive success, debuting at the top of the North American box office with a record-breaking $208 million in 2015. However, Star Wars: The Force Awakens inevitable squashed that milestone later on that year.
Peep the trailer below:
