During the NBA's All-Star Week (February 17-19), Jordan Brand will be celebrating its history with New Orleans, which dates back to Michael Jordan nailing the North Carolina game-winning shot of the 1982 National Championship game at the Superdome.
Per Nike:
"Thirty-five years later, the brand captures the spirit of that iconic moment by giving the Big Easy a series of new moments to shine. Throughout basketball’s mid-season spectacular, the brand will energize the community of New Orleans with exclusive product unveils and a host of unique experiences at its pinnacle brand activations."
In honor of next weekend’s festivities, including the Jordan Brand Invitational on Thursday, February 16th, Jordan Brand has officially debuted their 2017 All-Star Collection which features an iridescent material on a trio of iconic silhouettes- The Air Jordan 1, Air Jordan 6 and Air Jordan 31.
The "All Star" Air Jordan 31 will release on the 16th for $200, followed by the Air Jordan 6 ($225) on the 17th, and the Air Jordan 1 on the 19th for $175.
Additionally, Jordan Brand will also be releasing the much anticipated "Chicago" Air Jordan 13. Those kicks will drop on Saturday, February 18th for the retail price of $190.
Jordan Brand's team of All-Stars including Jimmy Butler, Kawhi Leonard, Kemba Walker, and Russell Westbrook will all debut these shiny, special edition kicks during the All-Star weekend.
