J. Cole explains why he wanted to move up his release date of "Born Sinner" to June 18th.
The past week there has been a lot of confusion surrounding J. Cole's release date for Born Sinner. The were rumors he was pushing the release date back, rumors he was pushing it up-- basically, we didn't know when it was actually dropping. Then, when Cole revealed the cover art for Born Sinner, he also confirmed the release date: June 18th.
Previously, we reported on a rumor that stated that Cole wanted to share his June 18th date with Kanye West in order to compete with the G.O.O.D. rapper. It seems like the rumors were kind of true from the start. Now, Cole has come forward and he explained that once he confirmed 'Ye was dropping June 18th, he knew he had to switch to that date too.
"Instantly the lightbulb [turned on]... it got real. I made one phone call to somebody that would know, just to make sure first. As soon as I got it confirmed, I was like, 'Yo…' The idea hit me instantly: 'You got to go to that date,'" J. Cole told Billboard.
He went on to explain how dropping his album on June 25th would have been a disadvantage, "I'm not going to sit [here]... I worked too hard to come a week later after Kanye West drops an amazing album. It'd be like, 'Oh and J.Cole dropped too, a week later.' Nah. I'm going to go see him on that date. He's the greatest. So it's like, I'm a competitor by nature so it was instant, it wasn't even a thought," the Roc Nation artist said.
He added, big upping his own album in the process, "It's a definite statement about how I feel about my album, which is confident."