Iamsu! Drops Off New Project "It's Always Pure Love"

Iamsu! is back with some new heat.

BYAron A.
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Iamsu! has been gearing up to release a new project over the past few months. After dropping a few singles, the rapper returns with his latest body of work, It's Always Pure Love.

Iamsu! drops off a short project for his fans with It's Always Pure Love. The rapper kicked the campaign for the project off with "Pure Love" which arrived in February. He waited a little bit then gave his fans, "Every Girl Type" which arrived last week. It's Always Pure Love serves as the follow-up to last year's Blessed. Consisting of 7-tracks, Iamsu holds down the entirety of the project on his own without the help of any other artists.

Check out his latest project below and keep your eyes peeled for more new music from Iamsu.


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Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.