Hoodrich Pablo Juan, Yung Mal, & Lil Jay Brown have came through for the new "1017" video, which celebrates Hoodrich's arrival to Gucci Mane's record label 1017 Eskimo. The MyShitDiesel shot video takes place at the trap house, and finds all three rappers indulging in the tried and true combination of smoking gas and counting money. While the clip is conceptually straightforward, some trippy visual effects add a surreal layer to the cinematography. The video is the latest drop from Hoodrich Pablo Juan's Rich Hood project, following up the Grand Theft Auto homage "Money On Fleek" - catch that below.
Check out the video, and if you're feeling Hoodrich's latest drop, be sure to check out Rich Hood. There are plenty more trap bangers where that came from, word to Gucci Mane.
