Bloggers, rappers, industry people and fans all gathered to listen to Ace Hood's new album at the Red Room in the Ganesvoort Hotel in New York on the night of June 18th (which was a significant day for hip-hop, with the album releases of Kanye West, J. Cole and Mac Miller). We arrived at around 7:45 PM, and although Ace, Khaled, and Ross, the night’s main stars, had yet to arrive, the room was already quite full. People were drinking, mingling, and talking, while a DJ played current hits. The open bar was serving quite hilariously-themed Ace Hood and DJ Khaled drinks (“Ace Hood Coco Carribean” & “DJ Khaled Melon Madness”). Shaheem Reid, one of the four hosts that night, went around the room personally greeting guests. Soon enough DJ Khaled and Ace Hood arrived, and when we bumped into Khaled at the bar, I asked him if he had a say in his “Melon Madness” drink. He shook his head, replying, “Bourbon(?),” then asking the bartender to fill up his double styrofoam cup with alcohol.