Flow, more so than lyrics, is something you have to learn with experience -- you don't just hop on a beat for the first time and tip toe nimbly around the pockets in the instrumental. On "Swag," Heatseeker Emmay nails his flow.
The song is nothing more than classic brag-rap, with lyrics about expensive jeans, getting buried in similar fashion to Doe B, and fresh Nike Airs, but what elevates it to the next level is the rapper's hypnotic way of riding the string-led beat.
Emmay describes himself very simply, adding only this:
"Rapper named Emmay up and coming artist from Maryland."
I ball, I get to it
Swagged up, I been through it
He still got his money
My dough, I been through it