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H&M Releases "Spring Icons" Promo Video Starring The Weeknd

Posted by , Feb 26, 2017 at 03:39pm
  8.7K Views
The Weeknd doesn't believe in icons.

If you haven't noticed, The Weeknd has been hyping up his collaboration with H&M.

@hm ⚡️March

A post shared by The Weeknd (@theweeknd) on

@hm ⚡️

A post shared by The Weeknd (@theweeknd) on

March 2nd @hm ⚡️ #HMSpringicons

A post shared by The Weeknd (@theweeknd) on

March has not arrived quite yet, but H&M has given us a further taste of their collaboration with The Weeknd, releasing their campaign video. Here's what Abel said about the clothes he chose for the upcoming collection:

"When I chose the pieces for Spring Icons Selected by the Weeknd, I was thinking about the way men dress today ... It’s about finding the right balance between sharp and casual, with all the details that count."

Watch the promo video below, and let us know your thoughts in the comments.

H&M Releases "Spring Icons" Promo Video Starring The Weeknd

Zakk Feig
Feb 26, 2017 at 03:39pm
8.7K Views

The Weeknd doesn't believe in icons.

If you haven't noticed, The Weeknd has been hyping up his collaboration with H&M.

@hm ⚡️March

A post shared by The Weeknd (@theweeknd) on

@hm ⚡️

A post shared by The Weeknd (@theweeknd) on

March 2nd @hm ⚡️ #HMSpringicons

A post shared by The Weeknd (@theweeknd) on

March has not arrived quite yet, but H&M has given us a further taste of their collaboration with The Weeknd, releasing their campaign video. Here's what Abel said about the clothes he chose for the upcoming collection:

"When I chose the pieces for Spring Icons Selected by the Weeknd, I was thinking about the way men dress today ... It’s about finding the right balance between sharp and casual, with all the details that count."

Watch the promo video below, and let us know your thoughts in the comments.

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