After being approached by the watch brand, Game retires the Rolex Records title for his label, renaming it The Firm.
Game announced plans to launch a label called Rolex Records late last year, the name of which paid tribute to the iconic watch company. Unfortunately Game has now revealed that his homage was greeted with a copyright claim by Rolex, and the brand has forced him to retire both the title and logo of his label.
However, the Compton rapper has announced a new name for his imprint, which he is calling The Firm. While the choice is most likely a reference to the Nas-helmed supergroup (Game's tendency to namedrop knows no boundaries), chances are he won't have a problem with lifting the title.
Read the full statement from the rapper below. [Via instagram]
"ATTENTION: All artist & producers !!!!!! So after a 6 long month legal battle with Rolex watches over the name "Rolex Records" we lost & had to fully change the name of the label & it's logo away from the likeness of Rolex's crown & stay away from any & everything resembling Rolex. Can't use "Roley Boyz" or "Roley Records" either....... But today a new regime starts & I am officially the CEO of "The Firm" & we are looking for elite artists to be a part of a new movement. With that being said.... Upload your SOUNDCLOUD in my comments NOW !!! Me & @leauxsteez will be listening to your music all day today.... So FOLLOW @leauxsteez & upload your SOUNDCLOUD or Tag someone who will benefit from the start of my new label & have them upload the link to their music on mine & @leauxsteez page NOW. Thanks... & I'm looking forward to all the dope new music - The Game"
Also check out our recent interview with Game.