A record label based at Washington Heights, Viva la Resistance Records, home of recording artist Franz K, music producers Dethstarr x Starrchild(The Third Kind) is to become the premier record label of the heights. The company’s main goal is to evolve as a serious player in the music industry with a great catalog of recording artists spanning from all popular genres. Everyone who works in any VLR release will have their hearts and souls imprinted in it because a lot of time and consideration was put into it. Therefore, a fan who gets a hold of a VLR product will know it is special with its quality sound, packaging, content, and most importantly how the music relates to the person. Professionalism is the name of the game at VLR and its fans can expect nothing less.