Father "Heartthrob" Video

Kevin Goddard
Dec 2, 2016 at 11:30pm
2.7K Views
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Posted by , Dec 2, 2016 at 11:30pm

Watch Father's new video for "Heartthrob."

ATL rapper Father decides to come through today and share a fun new video for his latest song “Heartthrob,” which also sees a new line of merchandise drop today in its support as well. Here’s what the Awful Records rapper had to say about the Ramez Silyan-directed clip:

"Many of my past music videos have either been a mix of light-hearted and wicked (i.e. 'Everybody in the Club Getting Shot') or completely dark and fucked up like 'Suicide Party.' For 'Heartthrob' I wanted something more bubblegum-y. The production on the song is so adorable, anything else wouldn't have done it justice. Ramez is the homie and after his work on 'Big Emblem Benz,' I just let him do his thing on this one. The result is something that looks more like Wes Anderson meets Toilet Paper Magazine."

Watch the vibrant & quirky new video above. While you're at it, revisit his I'm A Piece Of Shit album here.

[Via]

Watch Father's new video for "Heartthrob."

ATL rapper Father decides to come through today and share a fun new video for his latest song “Heartthrob,” which also sees a new line of merchandise drop today in its support as well. Here’s what the Awful Records rapper had to say about the Ramez Silyan-directed clip:

"Many of my past music videos have either been a mix of light-hearted and wicked (i.e. 'Everybody in the Club Getting Shot') or completely dark and fucked up like 'Suicide Party.' For 'Heartthrob' I wanted something more bubblegum-y. The production on the song is so adorable, anything else wouldn't have done it justice. Ramez is the homie and after his work on 'Big Emblem Benz,' I just let him do his thing on this one. The result is something that looks more like Wes Anderson meets Toilet Paper Magazine."

Watch the vibrant & quirky new video above. While you're at it, revisit his I'm A Piece Of Shit album here.

[Via]

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