YouTube has become a tool both popular and powerful for music promotion.  First hand, DeStorm Power is living proof of that tool's success. DeStorm has created a multi-million dollar digital empire of videos, music, merchandise, and much more through the creative expression allowed only on YouTube. With over 1.2 million subscribers and 200 million video views, DeStorm has the #1 Hip-Hop channel on YouTube and is the 2011 American Music Award winner for Digital Media. 

HNHH went behind the scenes to talk about DeStorm's grind and success, and to also share how aspiring rappers can utilize YouTube's promotional pull to further build their own audiences.

Check out our full interview below:

Here's our additional Behind-The-Scenes footage and tour: