Posted by , Aug 8, 2016 at 09:29am
The People's Champ debuts his own signature kicks.

Under Armour inked Dwayne "The Rock" Johnson to an endorsement deal last year which included his own line of apparel and will now feature his very own signature sneaker.

Debuted by The People's Champion himself, this prototype sneaker, which features his "Brahma Bull" logo, is tentatively scheduled to hit retailers at the top of 2017. The blacked out high-tops also include some inspirational texts on the tongues like "Earn It" and "Blood, Sweat, Respect."

If you're on the fence about the kicks, listening to The Rock's promo below should do the trick.

EXCLUSIVE SNEAK PEAK: It's a good day in footwear. Big s/o to my boy @stephencurry30 for sending me pairs of the new #CurryLux's. Dope color ways in suede and leather. Droppin' Aug 13th! Aaaaand FINALLY.. what the world has been waiting for.. a lil' shoe we'll call #RocksFIYA for now, 'cause you'll chase your greatness in them by the only way we know how.. EARNING IT. Been training in these beasts for a year now so by the time they drop to you at the top of 2017 - you'll know I've given my blood and sweat in them and kept it 💯. And one more thing.. they're slightly aggressive. As alphas are.😉 Blood, sweat and respect. First two we give, last one we earn. #CurryLux #RocksFIYA #GoodDayInFootwear #UnderArmour #BloodSweatAndRespect

A video posted by therock (@therock) on

Dwayne "The Rock" Johnson Introduces His First Under Armour Signature Sneaker

The People's Champ debuts his own signature kicks.


Under Armour inked Dwayne "The Rock" Johnson to an endorsement deal last year which included his own line of apparel and will now feature his very own signature sneaker.

Debuted by The People's Champion himself, this prototype sneaker, which features his "Brahma Bull" logo, is tentatively scheduled to hit retailers at the top of 2017. The blacked out high-tops also include some inspirational texts on the tongues like "Earn It" and "Blood, Sweat, Respect."

If you're on the fence about the kicks, listening to The Rock's promo below should do the trick.

EXCLUSIVE SNEAK PEAK: It's a good day in footwear. Big s/o to my boy @stephencurry30 for sending me pairs of the new #CurryLux's. Dope color ways in suede and leather. Droppin' Aug 13th! Aaaaand FINALLY.. what the world has been waiting for.. a lil' shoe we'll call #RocksFIYA for now, 'cause you'll chase your greatness in them by the only way we know how.. EARNING IT. Been training in these beasts for a year now so by the time they drop to you at the top of 2017 - you'll know I've given my blood and sweat in them and kept it 💯. And one more thing.. they're slightly aggressive. As alphas are.😉 Blood, sweat and respect. First two we give, last one we earn. #CurryLux #RocksFIYA #GoodDayInFootwear #UnderArmour #BloodSweatAndRespect

A video posted by therock (@therock) on

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