40oz NYC has announced that they will be partnering with D'USSÉ for the first leg of the 40oz Bounce 2017 tour. D'USSÉ will serve as the "exclusive Cognac" of the tour, and will be heavily branded through activations and other experiential marketing avenues.

"We’re proud to announce our new partnership with D'USSÉ for '17," reads a statement from 40oz Van. "I've always respected what the brand stood for and their organic but impactful marketing. We’re immensely grateful for this opportunity that's going to take 40oz Bounce to the next level. Thank you Emory Jones, Brian Axelrod, & Hov!"

Watch our interview with 40oz Van, in which he explains the origins of his successful 40oz Bounce party and more, below.