Duru Tha King Feat. Deniro Farrar, YB & BankRoll Bird "New Charlotte" Video

Watch Duru Tha King, Deniro Farrar, YB and BankRoll Bird's new video for "New Charlotte."

Duru Tha King and Deniro Farrar are two artists at the forefront of a movement often called "cult rap" that comes from North Carolina (one of our favorite states for underground hip-hop). Now that duo, along with hometown pals YB and BankRoll Bird, have borrowed a phrase from Jermaine Dupri's recent, scene-affirming track "New Atlanta," titling their new video "New Charlotte."

Showcasing a new, remarkably fresh generation of rappers from a city that's not renowned for its hip-hop scene, this video features the rappers and their respective squads repping their hometown and state. 

If you're a fan of Southern hip-hop with a creative bent, look no further than this "New Charlotte" movement.

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