Watch Duru Tha King, Deniro Farrar, YB and BankRoll Bird's new video for "New Charlotte."
Duru Tha King and Deniro Farrar are two artists at the forefront of a movement often called "cult rap" that comes from North Carolina (one of our favorite states for underground hip-hop). Now that duo, along with hometown pals YB and BankRoll Bird, have borrowed a phrase from Jermaine Dupri's recent, scene-affirming track "New Atlanta," titling their new video "New Charlotte."
Showcasing a new, remarkably fresh generation of rappers from a city that's not renowned for its hip-hop scene, this video features the rappers and their respective squads repping their hometown and state.
If you're a fan of Southern hip-hop with a creative bent, look no further than this "New Charlotte" movement.