Drake Steps Into The Cannabis Industry With More Life Growth Co.

"More life. More blessings."

BYAron A.Nov 07, 20193.4K Views

Drake has a champagne company, a whiskey company, and serves as the executive producer of Top Boy and Eurphoria. His latest business venture is now in the cannabis industry. Reuters reports that Drake just launched More Life Growth Co. which is a fully-licensed joint venture in Toronto to grow and distribute weed. The rapper claimed a 60% stake in a subsidiary Canopy Growth on the stock market. The company produces cannabis just outside of Toronto, in Scarborough.

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“The opportunity to partner with a world-class company like Canopy Growth on a global scale is really exciting,” Drake said. “The idea of being able to build something special in an industry that is ever-growing has been inspiring. More Life and More Blessing.”

With the legalization of cannabis in Canada, Drake's banking in on something that a few Americans have already invested in. Both Snoop Dogg and Martha Stewart have teamed up with Canopy in the past.

Drake began teasing More Life Growth Co. earlier this week on Instagram, although no one was entirely sure what he was up to. Ahead of his post, Drake had members of the More Life Growth Co. family pass out bouquets of flowers around the Toronto area. A few people shared pictures of it on Twitter but clearly, it's another type of flower he's pushing.

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About The Author

Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.