Diddy Taps Bia As Face Of New Sean John x Missguided Collection

The late '90s to early 2000s-inspired collection will launch at the end of the month.

BYErika MarieSep 22, 20206.4K Views

A women's wear brand is getting a Sean John makeover. On September 29, Diddy's 117-piece collection with the popular UK-based brand will launch and the sneak peek already has fans pulling out their purses. The streetwear Sean John collection is said to include tracksuits, crop tops, bodycon dresses, bucket hats—a mix of the 1990s to early 2000s flare with a more contemporary twist. Diddy's fashion label launched back in 1998 and buyers are excited to see what he's come up with for this 2020 update.

https://www.instagram.com/p/CFLDZJEgwVI

The face of the Sean John x Missguided collection will be Bia, and a preview of the rapper modeling the new looks has been shared to social media. "I think the Sean John and Missguided partnership is brilliant and so classic,” said Bia. “It is a collection that I feel comfortable in and confident wearing. This shoot was so fun and natural.” Take a look at what fans can expect below.

https://www.instagram.com/p/CFZpuBWAWKo

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Erika Marie

Erika Marie is a seasoned journalist, editor, and ghostwriter who works predominantly in the fields of music, spirituality, mental health advocacy, and social activism. The Los Angeles editor, storyteller, and activist has been involved in the behind-the-scenes workings of the entertainment industry for nearly two decades. E.M. attempts to write stories that are compelling while remaining informative and respectful. She's an advocate of lyrical witticism & the power of the pen. Favorites: Motown, New Jack Swing, '90s R&B, Hip Hop, Indie Rock, & Punk; Funk, Soul, Harlem Renaissance Jazz greats, and artists who innovate, not simply replicate.