DaBaby's Manager Says It Was DaBaby's Idea To Wear A Diaper To SXSW 2017

BYCole BlakeUpdated onJanuary 13, 20225.3K Views

DaBaby, Diaper

DaBaby's manager says he was originally against DaBaby rocking a diaper at SXSW in 2017.

DaBaby's manager, King Carter, recently revealed that it was the Blame It on Baby rapper's idea to rock a diaper at SXSW back in 2017. The viral incident is often considered a landmark moment early in DaBaby's career.

Before he was known as DaBaby, the rapper went by the moniker Baby Jesus, but the diaper incident helped him rebrand.

"When I met John, he was Baby Jesus. So the whole wearing a diaper thing, that was to help him transition into the name, DaBaby," Carter told DJ Vlad in a new interview on Wednesday. "The little n***a a genius. That was all him. He came up with the idea."

Rich Fury / Getty Images

Carter added that he initially protested the idea, feeling that it would not warrant the "type of attention" they were seeking. After DaBaby rocked the diaper at SXSW, his manager admitted that he was wrong.

As for DaBaby's own explanation of the decision, back in 2019, he said that it was a show of marketing genius.

“[It was] a genius marketing scheme,” he boasted on The Breakfast Club at the time.

“It’s about not caring,” he added.

Check out Carter's comments on the diaper incident below.

About The Author

Cole Blake

Cole Blake is currently an Editor at HotNewHipHop based out of Brooklyn, New York. He began working at the site as an intern back in 2018 while studying journalism at St. John’s University. In the time since, he’s graduated with a bachelor's degree and written extensively about a wide range of topics including pop culture, film & television, politics, video games, sports, and much more. He’s also covered music festivals such as Gov. Ball and Rolling Loud. You can find him publishing work for HNHH from Monday to Wednesday or on weekends. On the sports front, Cole’s a passionate NBA and NFL fan with his favorite teams being the Indianapolis Colts and Los Angeles Lakers. He also roots for the Yankees whenever he finds himself at Yankee Stadium or the Red Storm when in the company of other SJU alumni. His favorite hip-hop artists are billy woods, Earl Sweatshirt, Cam’ron, MIKE, and Mach-Hommy.