Chance The Rapper wants to take over the airwaves.
Chance The Rapper has built his success without the help of a major label deal or management, and he’s very good at getting his music out to the world. He recently set his sights on morning shows, and achieved his goal with alacrity, appearing on “Good Morning America” this past Monday to perform “Summer Friends” off his Coloring Book mixtape.
Now the Chicago emcee wants to be on the radio. He’s running his campaign to reach the airwaves in partnership with rapperradio.com, and is using the hashtag #optioncee to promote it. The two singles being promoted are “No Problem” featuring Lil Wayne and 2 Chainz, and “Summer Friends,” featuring Jeremih and Francis and The Lights. Head over there now to start tweeting your support.
It’s an interesting move for an independent artist, as the radio is most commonly associated with the mainstream music an independent artist tries to avoid. Nonetheless, it’s worked in the past for Macklemore & Ryan Lewis, who leveraged radio play to become mercurial stars following the release of their debut album The Heist. Check out Chance’s tweets below, where he explains why getting on the radio is so important for him (and the rest of us).
I want you to share my music in whatever city you're in with as many people as possible. #optioncee— Lil Chano From 79th (@chancetherapper) August 16, 2016
The radio is like a huge listening party for people of all demographics to get in tune. In those moments it's mad ppl in harmony #optioncee— Lil Chano From 79th (@chancetherapper) August 16, 2016
#optioncee requires your twitter and will take place over the next few weeks. It has phases so I'll keep tweaking it but let's take over!— Lil Chano From 79th (@chancetherapper) August 16, 2016