Bobby Brown Says New Edition Never Got Credit For "Just Say No" Drug Campaign

He says the group inspired the slogan.

BYErika Marie
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Throughout the 1980s and early 1990s, America was confronted with Nancy Reagan's "Just Say No" campaign. The "War on Drugs" was in full swing as President Ronald Reagan vowed to end the illegal drug trade with the aid of the United States' federal government and military. Its effects are still felt today, as the "War On Drugs" campaign was responsible for the incarceration of people who were imprisoned for oftentimes minor amounts out illegal substances. In prison reform and intellectual circles, the "War on Drugs" is commonly attributed to being a campaign that targeted low-income communities of color with drug trafficking being just an afterthought. That is a debatable argument that is regularly discussed among scholars and those impacted by the campaign, alike.

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The former First Lady's "Just Say No" campaign was created to dissuade children and youth from engaging in drug use. It was hailed as being Nancy's concept, but in a recent interview with his friend D.L. Hughley, singer Bobby Brown revealed the entire thing was inspired by him and his former bandmates. "She got that from me," Bobby stated. "She got that from New Edition." Hughley couldn't believe it and joked, "Nancy Reagan was in the same room with Bobby Brown and nobody went to jail? That's amazing to me."

After a bit of laughter, Bobby added, "She basically asked us what do we say when we're offered drugs. We were young, we was 15, 14-years-old, and we just said, 'We just say no.' The campaign just flew from there. The 'Just Say No' campaign. We didn't get no credit but—,' before Bobby could finish, Hughley chimed in. "It's because you didn't say no later on!" he said while laughing.

Bobby added, "Well, later on in life I didn't say no. I say no now!" Check out the clip of Bobby on The D.L. Hughley Show below.


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About The Author
Erika Marie is a seasoned journalist, editor, and ghostwriter who works predominantly in the fields of music, spirituality, mental health advocacy, and social activism. The Los Angeles editor, storyteller, and activist has been involved in the behind-the-scenes workings of the entertainment industry for nearly two decades. E.M. attempts to write stories that are compelling while remaining informative and respectful. She's an advocate of lyrical witticism & the power of the pen. Favorites: Motown, New Jack Swing, '90s R&B, Hip Hop, Indie Rock, & Punk; Funk, Soul, Harlem Renaissance Jazz greats, and artists who innovate, not simply replicate.