B.o.B speaks on his new record label, which is named after his "No Genre" mixtape series.
First, Kev asked him about the new label, called "No Genre" after the mixtape series. He wouldn't reveal what artists he was planning on working with, but said that information was coming soon.
Talk then moved to the meaning of "no genre," which was inspired by people asking B.o.B if he was going to make radio-ready pop singles or more gritty hip-hop.
Stay tuned for No Genre 2, dropping on July 9th.