Big Sean announces the launch of his new fashion and lifestyle company, "Aura Gold".
Big Sean is planning to have a big presence in 2013. He is currently readying his sophomore album, Hall Of Fame, and recently confirmed the existence of G.O.O.D, Music's mysterious Cruel Winter project. On top of his musical endeavors, the Detroit rapper is now launching his brand new fashion and lifestyle company "Aura Gold".
The fashion portion of the company takes it's name from Sean's debut album Finally Famous, and the "Guap" emcee will make an appearance at ProjectMVMNT in Las Vegas tomorrow to introduce his Fall 2013 "Black Collection".
Sean shared a few thoughts on the new line:
"Launching my own label is a dream come true for me. Even though I have a lot to learn about fashion and the industry, I do know what I like and the small details that make something stand out to me. I look forward to evolving the line with more colors, fabrications and offerings to show the other dimensions of my style progression over time.”
View a couple of shots of his new line from the latest issue of Vibe in our slideshow.