The night after the record release party, after which the WeDidIt crew got matching rose tattoos (see album cover), Shlohmo was preparing for one of the biggest shows of the tour. From the dressing room, we could hear the start of label co-founder Nick Melon's opening DJ set, who transitioned from Billionaire Black's Chiraq anthem "Costa Rica" into some kind of doom metal, a pretty good picture of the WeDidIt aeshetic. As the show's energy picked up by the second, I asked Shlohmo about the reception he's been getting for Dark Red, and he had some harsh work for critics--professional music critics, that is.
"Fans love it. It seems like people on the Internet love it, and every critic hates it--because if you're a critic, you probably don't have any other skills. I mean, if you think about it, why would someone become a critic? Because they can't do it. It's like a P.E. teacher. You wanted to be in the NBA, but you couldn't even make Varsity, so now you sneak diss on the computer."
He ain't mad, though. As he continues to find himself musically, he often feels "exponentially cut off and disconnected from what people actually like in the world, so it's always a fuckin' gamble." The fact it's the only album he's felt comfortable presenting via live instruments is telling. Deconstructing the album for live performance, he realized, "Oh, I like actually wrote a song. Anyone can play this." Though not anyone--composition-wise, it's his most ambitious work yet.