Dem Savages & Rich Kidz
London began his hip-hop career the same way as many of his peers, as part of a high school crew that turned into a rap collective. He was a rapping member of the 6-man group Dem Savages and turned to production as they couldn't afford decent beats on Soundclick or elsewhere.
"I was at ground bottom, so I didn't have the kind of money to just be buyin' beats from people. I was like, 'fuck it, lemme do it on my own.'" Dem Savages attended the same high school and were affiliated with a crew of a similar size, Rich Kidz, who would soon become the hottest teen sensations in Atlanta. Rich Kidz were drawn to the idea of getting beats from one of their own -- for free, no less -- and London soon became their go-to producer.
In 2010, one of his Rich Kidz productions, "Pieon," landed on the radio. The group got even hotter as it slimmed to a duo, consisting of Skooly and Kaelub, but London stayed on to produce several songs on the DJ Spinz hosted Everybody Eat Bread, released in 2012, including one with Waka Flocka Flame, which would, in turn, lead to two more collabs with the Brick Squad leader in the next year.
Some time during Rich Kidz' come-up, in 2008 or 2009, as London recalls, he linked up with Young Thug for "Curtains," which wouldn't come out for a few more years, eventually landing on 2012's I Came From Nothing 2. "We was all in the same circles," said London of the sprawling young scene at the time, the surviving members of which now stand as Atlanta's top industry playmakers.