B.o.B and Santigold are tapped for the #MakeBoringBrilliant campaign by Vitamin Water and College Humor.
Over the weekend we saw a new commercial from Vitamin Water which featured Hustle Gang's B.o.B. Now the partnership continues, with Vitamin Water announcing a #MakeBoringBrilliant concert series, kicking off appropriately in Boring, Oregon.
In an effort to #MakeBoringBrilliant, Vitamin Water and College Humor have reportedly transformed a morning flag-raising in the town into a real Heavy Metal concert, released a live dinosaur in the middle of town, gave the Red Apple Diner a make-over into haute culinary couture with “le pomme rouge” and invited B.o.B to the community planning meeting.
Check out B.o.B's commercial below. The concert on April 3rd will feature televised footage as well as recaps from Fuse, so be on the look out for that.