XXL spoke to Asher Roth about his recent signing to Def Jam, and here's some of what he had to say on the deal:
"We understand that Def Jam is ready to compete in a changing music business and a music business that’s changed drastically even since the last time I was out doing commercial music,” Roth explained. “Def Jam has the mindset and resources to compete in this arena, and I know [SRC Records CEO] Steve Rifkind knows that.”
“I really don’t know the logistics of it,” the Pennsylvania native said about the deal. “Steve Rifkind is my guy. He was the one that gave me this opportunity in the first place and that will never go unsaid nor unnoticed nor unappreciated. Steve Rifkind is almost a second father to me. He really believes in me. Every time I talk to him, he wants to figure out a way to help me win. From a historical standpoint, when they asked me if I wanted to be with Def Jam for these upcoming projects, it’s kind of a no-brainer.”
Major labels kind of get a bad rap,” Roth continued. “I think that if you can supply them with this new age school of content, content, content, and they’re willing to give you the freedom to do that using a major label strength and resources is a win-win.”
Read his entire response here
