Asher Roth speaks on his new single with Meek Mill, "Party Girl," and how it bridges the gap between two audiences.
While on a conference call with Def Jam, Roth explained how the record came together and also spoke on his change of audience from his "I Love College" days to his most recent release, Pabst & Jazz, and how to bridge the gap.
On reaching a new audience with Pabst & Jazz:
"It's been interesting with the "Party Girl" record that we put out with Meek [Mill], I think that we've had a very interesting kind of expirement, with having the old "I Love College" audience and with that vibe, that was also 3 or 4 years ago, and from there we've kinda done more lower-level underground projects, most recently Pabst & Jazz. And the Pabst & Jazz session seems to have ushered in kind of a new audience, so it's been really interesting to see how the "Party Girl" record with Meek has kind of bridged the gap betweent the Pabst & Jazz audience and the "I Love College" audience as well. Our job now is navigating through that, and it's never easy when you're dealing with people. Because people grow up and they change and stuff."
On how "Party Girl" came together:
"It was more just kinda a coming home party, I've worked with Oren exclusively for awhile, and Oren Yoel is the one who produced the record. And we were just hanging out and that's just like, how I like to create my music, is just like, to have fun with it, and whatever happens happens, and not try to dictate or cater to radio, or cater to what's happening on the internet right this second or anything like that, and really just make music that we're feeling at the moment. So we were just kinda crackin' up about the Rick James and Eddie Murphy video and just kinda all the subtle nuances that happened in that video, and we were like "Man, we just need to sample this up." "
"When that happened, and the record turned out to be really fun for us and just kinda this loud boisterous record, then we were just like, "Okay, we need someone that's boisterous to be on this record as well." So we went home for it, we had kinda the homecoming with it, and brought Meek in, and he brought a certain energy to it, and also just kinda united two fronts, which, at the same time it's different audiences but it's all people at the end of the day. So I think it's two audiences that are having a good time, they're young audiences and really finding their groove in hip-hop."