The idea of a viral video is something music industry marketers dream of. Unfortunately, not everything goes viral. It takes a rare combination of things that professors get paid thousands a year to teach. Shit, they get tenure. So until we get that, we’re not giving you the science behind it.
That being said, there were a ton of great viral videos in hip-hop this year. From Bobby...
Jul 26, 2014
Nicki Minaj almost broke the internet when she unveiled the artwork for "Anaconda" at the end of the week, and with that came headlines galore, as well as Nicki's own criticism of said headlines.
In an honor of the artwork making men thirsty every where, we've decided to collect some of Nicki Minaj's biggest moments (hehe) when it comes to shaking what her mama gave her. Some are twerking GIFs...
Dec 16, 2014
The hottest beats is a misnomer for this list of 20 productions that shaped the commercial sound of hip-hop culture in 2014. Of all the thousands of tracks produced each year under the umbrella of hip-hop, we could only honor a select few as standing above the crowd.
Everybody with a laptop these days seems to be calling themselves a beat-maker or producer, but it takes a superproducer to...
Sep 18, 2013
With school back in session, we've decided to take a look at some of the rappers with college educations. Ashlee Ray goes through the list of both graduates, and College Dropouts in her latest video. Some of them may surprise you!
Check it out below.
Apr 14, 2014
Drugs are everywhere in hip-hop. Whether they're mentioned on the radio, seen in music videos, or smuggled into concerts, drugs are pretty much unavoidable in the genre. Weed, lean, pills, coke, booze, shrooms, you name it, dope's not to hard to find. Many rappers, like Juicy J or Lil Wayne, have made it clear in their music that they love getting fucked up. Despite the popularity of drugs in...
Jun 14, 2014
Many hip-hop artists have rapped about life experiences like starting from the bottom, the struggle and the drug game. The come-up story has always been a selling point for many artists through the years. Some of your favorites like Lil Wayne, B.I.G., Jay Z, Nas, 50 Cent, and more have experienced this and have shared it through their music. However, there is a new trend popping up in hip-hop...
Dec 15, 2014
Last September, Young Thug was still struggling to get by, just as he had done all of his life. With a few tapes to his name, the rapper was without a deal or a substantial fanbase -- another faceless entity trying to make it in Atlanta's increasingly saturated hip-hop scene. That all changed for him in 2014. Now, he's been on top ten singles, performed on The Tonight Show, rejected numerous...
Dec 12, 2014
Interesting juxtaposition we have in the first two weeks of December. This week saw the release of J. Cole's 2014 Forest Hills Drive, an album projected to be highest selling hip-hop project of the year while having more than its fair share of aw shucks moments. We're turning up next week, though. The Pinkprint is coming out, and those thinkpieces will be on their way soon. And after...
Aug 17, 2014
Hip-hop dance crazes have become a huge part of our American mainstream culture. These dances, like the “Shmoney Dance” and the “Wobble” have gone viral due to sites like YouTube, Vine and Vimeo streaming artists’ videos containing them.
People all over the world are able to view these dances, learn them and spread the word by teaching others. It’s amazing how...
Aug 19, 2013
There are some tracks you can listen to on repeat, for days on end, and you'll never get tired of hearing it. A track as a whole has many elements that come into play which gives it that timeless feel, including the rapper, the lyrics and the production. The production is what we're focusing on in this list, not necessarily the tracks that we love because the lyrics are deep or the rapper's flow...
May 15, 2014
There is somewhat of a divide between a club banger and a mainstream, popular hip-hop song, however, often times, the two overlap. The ever trust-worthy Urban Dictionary describes “club banger” as a term “used to describe a song to get all da bitches in the club movin. A song that makes you jump at a party.” These so called club bangers are played excessively at night...
Jun 10, 2013
"Progress can only come from those rare giants among men, each giant calling to his brother through the desolate intervals of time."
-Nietzsche, 'Philosophy in the Tragic Age of the Greeks'
In a game dominated by rappers of average height, there are those who tower over the rest and captivate rooms with their presence alone. Read on for a breakdown of emcees who could have been ballers. We...
Dec 12, 2014
2014 was a relatively quiet year for music. It almost felt like the first half of the year was dedicated to the remnants of 2013 (so we had Young Thug continue to blow up, all the Drake leftovers) and the second half was a build up to next year (we received no Lil Wayne or Kendrick Lamar album, etc). Nonetheless, the year is ending on a high note, with albums from J. Cole, PRhyme, Wu-Tang...
May 23, 2014
It's written in hip-hop lore: The story of a Detroit kid who fought severe personal poverty in hip-hop's battle underground, all the way to mainstream dominance. There's arguably been no other hip-hop star that's reached the level of cultural omnipresence that Eminem has at the turn of the millennium. He was hip-hop's greatest hopes and society's biggest fears all in one.
Eminem did this both...
Apr 22, 2014
Before Kendrick Lamar raised the bar with good kid, m.A.A.d city, Kanye West walked with Jesus, and the deadly East-West Coast rivalry, there was a young kid observing life and crime through his project window. That kid, who would initially start out as Kid Wave and then adopt the moniker Nas, gradually became molded and hardened by the effects of the crack era and Rudy Giuliani's...
Oct 7, 2013
Whether we know him as the infamous 2 Chainz, Tity Boi or one half of Playaz Circle, the rapper has written some of the funniest and sometimes plain ridiculous lines in hip hop. His fans can’t help but memorize and shout out his outrageous quotables, something which is beginning to characterize Tity 2 Necklace.
2 Chainz often uses his lyrics to boast about his success, his designer...