• Big Sean Announces Fashion & Lifestyle Company "Aura Gold"
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    Big Sean is planning to have a big presence in 2013. He is currently readying his sophomore album, Hall Of Fame, and recently confirmed the existence of G.O.O.D, Music's mysterious Cruel Winter project. On top of his musical endeavors, the Detroit rapper is now launching his brand new fashion and lifestyle company "Aura Gold".The fashion portion of the company takes it's name from Sean's...
  • Best Alcohol Inspired Kicks
    Good ole St. Patrick's Day. For those of you who will be celebrating all weekend long, good luck keeping your kicks clean when you're surrounded by a bunch of stumbling drunks in a crowded bar. Try not to get into a fight when somebody spills an irish car bomb on your 11s. In fact, if you plan on celebrating St. Patrick's Day out in public, leave the heat at home and stick with something...
  • Nick Young Trolls Snoop Dogg Over His Iggy Azalea Comments
    For those who are unaware of the circumstances, Nick Young's girlfriend, Iggy Azalea, has been in a bit of a social media war with the OG Snoop Dogg/Lion/whatever. It all started when Snoop posted a hilarious picture depicting Iggy with no makeup on, to which the 'Fancy' artist took great offense. And then Uncle Snoop went all-in posting a series of memes on his instagram account. Iggy took to...
  • Hulk Inspired Jordan 5 "Smash"
    This Air Jordan 5 "Smash" custom comes to us by way of Sekure D. The "Grape" 5 served as the base for this ripped kick, which focuses on detailed muscle fibers a la Hulk. The green muscles handle the toe box and break through the ripped purple on the ankle collar and heel. Overall, a really cool inspiration for yet another film-inspired sneaker. 
  • Drake's 2014 ESPY's Preview
    The Toronto Raptors' global ambassador, and #1 cheerleader, Drake will be hosting the 2014 ESPY's. The sports awards show will take place on Wednesday, July 16th at 9pm.  "This is an incredible opportunity for me to combine two of my biggest passions -- sports and performing," Drake said in a statement released by ESPN. Drake has been known to publicly root for whichever team is...
  • Knockout: Hip Hop's Love of Boxing
    The "feud" between 50 Cent and Floyd Mayweather a couple weeks back got us thinking about the long-standing love affair between rappers and boxers. Both require a tremendous amount of skill, and both camps have made sincere, desperate, and hilarious attempts at paying homage to one another. Boxers have made their attempts at rap (Roy Jones Jr.'s "Y'all Must Have Forgot," Mayweather's "Yep"),...
  • Chicks In Kicks Weekly Recap Ft. Kim Kardashian
    After last week's 'Anaconda' video dropped, Nicki Minaj took a step back from the spotlight and let some other chicks in kicks get their shine.  Rita Ora stepped out in her usual Adidas kicks, Remy Ma and Gwen Stefani laced up some Nike Dunks, but it was Kim Kardashian who held it down in the APL TechLoom Pro that really had us staring. We also saw Christina Milian rocking matching pairs of...
  • Kobe 8 "Venice Beach" Release Details and Photos
    This weekend the Kobe 8 "Venice Beach" will release, alongside a slew of Jordan restocks on May 25th. A kaleidoscope of colors dominate the upper, splattering hits of teal, orange, grey and yellow throughout. A translucent sole last seen on the Kobe 8 EXT returns on the Venice Beach model, and a vivid teal heel cup caps off a beautifully done shoe. The Kobe 8 "Venice Beach" will retail for...
  • Jimmy Butler Sorry For "Pussy Money & Weed" Shirt
    Jimmy Butler came under fire from some fans when a photo of him rocking a provocative t-shirt was circling on Instagram.  Wearing a tee that borrows the phrase from Lil Wayne’s track, “Pussy Money & Weed,” offended some people, so he took to Twitter to apologize. Apparently, he was not trying to make a statement with the shirt, but only wore it because the gray went with his kicks that...
  • Jordan Brand Unveils New GS Lineup For 2015
    Remastered Jordans, a list of highly coveted sneakers a mile long, and an expansion on grade school sizes- that's what Jordan Brand has in store for 2015.We recently learned that the Jumpman will be hooking the ladies up with additional sizes in popular Jordan models such as the Air Jordan 1, Air Jordan 6, and Jordan Future. Those specific silhouette will now be extended up to a women's size 11...
  • Under Armour Could Become Official Outfitter Of The Baltimore Police Department
    Tomorrow, January 28th, Baltimore's city spending panel is set to give the green light for a new collaboration between the police department and Under Armour. The move to the Baltimore-based sports apparel brand is said to “potentially improve the quality and durability of police uniforms and relieve some strain on the Police Department budget.” "Once we know it's OK for us to do, I think...
  • Meek Mill x Puma '24k White Gold Pack' Release Date Announced
    The iconic Puma Suede will serve as the base for Meek Mill's Puma collab, which will be releasing later this month on January 17th. The collaboration between Puma and the Philly rapper includes a set of kicks dubbed the '24k White Gold Pack.' Both high top and low top versions of the Puma Suede are included in the pack, one dressed in a liquid gold colorway and the other in sleek silver. These...
  • Red October Yeezy Prank- What Would You Do?
    One sneakerhead was determined to find out how far some people would be willing to go to get their hands on a pair of the Red October Yeezys. The kicks, which carry a roughly $5,000 price tag at spots like Flight Club, were set up next to a dude pretending to be homeless, and the rest is self explanatory.  The excuses these people come up with for why they were walking off with the Yeezys...
  • Joel Embiid Makes A Pass At Kim Kardashian On Twitter
    If you haven't already heard, Joel Embiid is an absolute riot on twitter. The rookie center out of Kansas, and current member of the Sixers, has previously tried to recruit LeBron via twitter and is generally a wildcard when it comes to social media. Today, he used his twitter account to make a pass at Kim Kardashian;  Hey I want you to come slide in my DMs @KimKardashian —...
  • Kanye x Adidas To Launch During New York Fashion Week
    The wait for Kanye West's Adidas collab is almost over. A photo uploaded to IG, via Renaissance menswear buyer Rahmon Ehlen, reveals that the Kanye x Adidas line will be unveiled during New York's fashion week on February 12th. Yeezy's most anticipated Adidas collab is the Yeezi 3, though there's sure to be a ton of hype for his clothing line as well. This news comes just after Adidas launched...
  • Michael Rapaport Compares Kobe To Kanye, Speaks On Celebrity All-Star Game +More
    Yesterday, we visited Jordan Heads, a sneaker consignment shop located in Bed-Stuy, Brooklyn for an opportunity to chat with New York native, actor, director, comedian and, most importantly, former Celebrity All-Star Game MVP- Michael Rapaport.  Among the topics we discussed- his love for the Knicks and the game of basketball as a whole, 'When The Garden Was Eden,' which NBA'er he'd most like...
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