Alicia Keys has a new addition to her resume, as the new Global Creative Director of Blackberry.
During a Blackberry press conference held in NYC today, Blackberry unveiled their new phone, the Blackberry 10 (BB10) as well as announced the newest addition to their team.
In a press statement, Thorsten Heins, the Blackberry CEO & President, spoke on the singer joining BB.
"Alicia Keys has come to BlackBerry because she believes in the product and technology, and subscribes to our overriding philosophy to 'Keep Moving': to empower people through mobile computing and communications. We are excited she will be bringing to us her enormous capabilities, as well as a vast network of relationships in the entertainment, social media and business communities, to help shape our brand and grow our business."
Alicia also tweeted about her excitement.
Alicia Keys (@aliciakeys) January 30, 2013
Hopefully Alicia is able to give Blackberry the jump they need to get ahead of the iPhone and Android takeover.