Adidas is giving Kanye West his own design team and stores.
Adidas has officially announced a new long-term contract extension with Kanye West which will include a team of designers and project managers strictly dedicated to the Yeezy line.
This new Yeezy Team will be based out of Adidas' Portland, Oregon headquarters and will be responsible for all of the Yeezy branded footwear, apparel, accessories and more.
Furthermore, the new contract confirms a new line of Yeezy performance products which means you'll be seeing Yeezy basketball sneakers and cleats in the NBA, NFL, MLB and beyond in the near future.
“Recognizing the influence, success and global brand power that began almost two years ago with Yeezy for adidas Originals, the unprecedented new alliance makes history as the most significant partnership ever created between a non-athlete and an athletic brand,” Adidas said in a press release. “It will redefine the future, uniting adidas’ technical, innovative expertise and capabilities with the visionary imagination of West.”
“With Adidas + Kanye West we are exploring new territories by opening up the sports world to Kanye's creativity. This is what adidas has always been about, empowering creators to create the new," said Eric Liedtke, Adidas CMO in a press release.
Of course, all of the new Yeezy merch (yes, there will be much more Yeezy sneakers available) means there needs to be more stores dedicated to the Yeezy line, so more retail spots will be scattered across the globe.
Adidas announces greater partnership with @kanyewest. Will introduce YEEZY branded apparel & accessories and new stores to showcase product— Darren Rovell (@darrenrovell) June 29, 2016