Adidas x Refinery29 are partnering with celebrated female artists to create one-of-a-kind pairs of the UltraBOOST X representing all 50 states.
The limited edition "BOOST the Nation" collection is created for women by women to unite creativity through sport and reflect the nation’s individuality.
Each of the sneakers will be available starting tomorrow, July 4th by auction and 100 percent of the funds raised will be donated to Women Win, an organization that empowers girls to build leadership skills and address gender equity through sport.
"It's not about competing with each other, but lifting each other up and celebrating the diversity of this country,” said fashion illustrator Meagan Morrison who designed sneakers inspired by Alabama, California, Connecticut, Missouri and Virginia.
Refinery29 curated a diverse group of artists, including Meagan Morrison, Maria “Too Fly” Castillo, Bree Poort, Lizzie Darden, Jenny Kiker,Sophia Chang, Mari Orr, Jen Mussari, Carrie Chan, Jordana Schrager and Refinery29 fashion editor Alyssa Coscarelli, to design the custom sneakers. Each is inspired by a state’s unique culture, landscapes and notable landmarks, to create an original work of art.
"We can find beauty despite diversity and, more importantly, because of diversity, from shorelines to glaciers, from farmland to mountaintop to prairie. If everything was the same, nothing would be remarkable,” said chemist turned artist Mari Orr who designed sneakers inspired by Alaska, Iowa, Maryland, Nebraska and South Dakota.
In collaboration with digital campaign platform Wyng, Adidas and Refinery29 are leading the industry with the first digital silent auction marketing campaign for a good cause integrated with the brand’s ecommerce platform.
Launching on July 4th through July 11th, consumers can select their favorite pair and bid to purchase the coveted custom sneakers by visiting BOOST the Nation here on adidas.com.
