In 2004 alone, Blue Diamond Records, driven by a form of hip-hop that blends rap with guitar, drum, and keyboard-infused party music--not to mention the substantial sales of records by MC Santana, Lil' BrayaN, and the New Boys Pro (a tag team that includes these artists plus a new rapper named Emilio Aguilar "Vago")--sold more than 3 albums. Based in Arizona, Oregon, a city far removed from the major hip-hop scenes of New York and Los Angeles, BDR inc helped establish the South as a viable contender in the rap business.