PUSH aka Shawn Cayce
Push(short for Pushpinder) aka Shawn Cayce is a 22 year old Punjabi rapper artist from the Bay Area. Push picked up the craft of rhyming at the young age of 9. After high school, Push enrolled into medical school, after much enumeration to his parents that he did not see a thriving path for himself in such a field. Apprehensively, the stint in medical school only lasted 6 months, due to the abrupt decision to drop out and pursue a willful career in music, which lead to being kicked out and renounced from his household, due to the lack of understand and envelopment of ignorance in the presumably dead idealogy of the Indian class system. In short, it is his parents belief someone from their household (class) isn't living up to his or her potential if he or she is going to become a "singer". However, Push was acceptive, and immediately began working on releasing music. In 2008, Push released his first mixtape called Genesis, which was the first in a 4 part mixtape series called the Daily Prophet, which included Xodus, New Testament, and Revelation. The names were simple to stay away from the cliche of Mixtape Vol. 1, 2, 3, etc. In the fall of 2009, Push submitted his music to Def Jam records, who felt the music displayed too wide of a range to be marketed to a particular audience. A couple months later Push released his fifth mixtape called Faith or Failure, which was a 10 day recording and writing period echoing a change in direction, and introducing the philosophy and mentality needed to succeed in a somewhat insincere industry. June of 2010 marked the release of The Essentials:A Perfect Mixtape. 3 singles from The Essentials were sent to Shady Records and Atlantic Records. Both labels told Push to keep sending music, and when they felt he had created a "hit" they would consider signing him, which seemed counterproductive, an opinion which he vocalized to both labels. If a label wanted the artist to provide a hit without the labels help, Push figured labels are trying to simply make the artist do 100% of the work to conclude with less than 10% of the profits. In the summer of 2010 Push launched HEMi NATiON Records with the help of his friend Tha Suspekt, a Punjabi rap artist from Houston. HEMi NATiON is an acronym, which stands for, Help Every Man in Need And Trust intuition Over Nurture. The "i" in HEMi NATiON is cleverly lower cased to emphasize that the "indiviual's" needs should always come second when emcompassing the betterment of a whole society and people. In the fall of 2010, Push released his 7th and latest mixtape called HEMi-GOD. Currently, Push is working on building HEMi NATiON Records and Thyrd World Media by working with a talented group of independent thinkers and entrepreneurs. Convinced that the future of the music business isn't with major labels, Push is striving to build his music into a certified label in it's own right. To hear the latest music by push, go to http://www.push.bandcamp.com. Also, follow the Music Video Monday series at http://www.youtube.com/thyrdworld Intersting Facts: Shawn Cayce is an alias created by Push to stimulate a fearless and incomproable personality. Cayce was derived from the late sleeping prophet Edgar Cayce, and Shawn was acquired from Shawn Hunter, a character from Boy Meets World. While reluctant to introduce his interests in Hip Hop music in a traditional Indian household, Push developed the habit of writing in his head to keep his publications confidential. Thyrd World Outlaws was an acronym Push thought of in medical school, which stands for The Home to Years of Rage and Distruction, Where Opressed Rebels Live and Die, Only Under The Lords Authority We Survive. Push discovered his talent for rhyming because of a homework assignment in 4th grade. Push released 7 mixtapes in a little over 2 years.