Since 2009, Lule has dominated an evolution in pop culture in Atlanta. Between multiple collaborations with artists and ghost writing for people in the industry, Lule has never disappointed the general public. The Founder of Nu Genesis, Lule has shown to be unique with the pen. In february of 2012, his release of For Future Reference shook the world and let him step in the industry as a respected solo artist. November of 2013 will see Lule drop a very anticipated album called The Love of Right Now.