Watch Kendrick Lamar's New Reebok Classic Commercial
Kendrick Lamar has been helping Reebok get back on their grind with a brand ambassadorship, and he's even designed a couple pair of sneakers for the company, keeping in line with his vision, one of the pairs is meant to unite gang members with a 'red' and 'blue' sneaker. Today he stars in a new commercial for the brand, in support of their Classic sneaker. K. Dot provides what feels like spoken word in the commercial, as he walks through a Medieval-esque mansion. He muses about achieving greatness and the struggles that come along with it. Watch it above.
Watch Kendrick Lamar Perform With Prince In 2014
Back in 2014, Prince released Art Official Age and Plectrumelectrum, two underrated projects that would be among his last released. To celebrate the double drop, Prince held a release party at Paisley Park estate, where he performed three songs, one of which featuring a special appearance by none other than Kendrick Lamar.
Kendrick Lamar Pays Tribute To Kobe Bryant In ESPN's "Fade To Black"
On Wednesday night, LA Lakers guard Kobe Bryant will play the last game of his monumental 20-year career when he takes on the Utah Jazz at the Staples Center. As we near closer to that game however, fans, peers & players alike have all been paying their respect to the Black Mamba in various forms, and one LA icon, Kendrick Lamar, decided to pay his in this new ESPN 30 For 30 short tribute “Kobe Bryant: Fade To Black.”
Watch Kendrick Lamar Perform "Untitled 7 (Levitate)" Live For The First Time
There are plenty of great records on Kendrick Lamar's new compilation album, untitled. unmastered, but there's only one that can be summed up in one word. "Untitled 7" has unofficially been retitled "Levitate" by fans, in reference to its powerful refrain. It's become an immediate favorite, and thus, Kendrick decided to perform it live for the very first time at his March Madness set Saturday night.
Kendrick Lamar Guests On TBS' Final Four Pre-Game Show
Kendrick Lamar was the headlining performer tonight at the March Madness Music Festival in Houston, the host city of this year's Final Four. His performance drew a massive crowd and did well to suck some attention away from two underwhelming semifinal matchups, but earlier in the day, before Villanova obliterated Oklahoma, Kendrick stopped by TBS' pre-game show for a highly entertaining chat with Charles Barkley, Ernie Johnson, Kenny Smith, and Clark Kellogg.
Live Stream Kendrick Lamar's Performance At March Madness Music Festival
To coincide with the Final Four, the NCAA has brought its own music festival to Houston. The March Madness Music Festival began last night, with performances from acts like Panic! At the Disco and Fall Out Boy. Tonight's headliner, however, is the weekend's must-see act: Kendrick Lamar. He's just taken the stage, kicking off his set with "Levitate," aka "untitled 07," off his recent surprise album untitled unmastered.
BJ The Chicago Kid Feat. Kendrick Lamar "The New Cupid" Video
BJ The Chicago Kid Feat. Kendrick Lamar
Coming off the release of his In My Mind album, BJ The Chicago Kid decides to come through today and share the official video for his Kendrick Lamar-featured record “The New Cupid.” Heading out to the pleasant suburbs, the Matt Barnes-directed clip features several cameos from Mila J, Iamsu!, comedian Hannibal Buress throughout it. Here’s what the Chicago crooner had to say about it,
Funkadelic Feat. Kendrick Lamar, Ice Cube "Ain't That Funkin' Kinda Hard on You?" Video
Funkadelic Feat. Kendrick Lamar & Ice Cube
After surprising fans last month with an "Ain't That Funkin’ Kinda Hard On You?" remix featuring Kendrick Lamar and Ice Cube, the ageless funk deities Funkadelic return with the music video.
Kendrick Lamar Takes Over An Amateur Cypher In The UK
Last year, Kendrick Lamar added his Compton stamp upon Reebok's classic British tennis shoe, making a sneaker that can be worn by both Bloods and Crips in an effort to mitigate the gang violence that plagues his hometown. Reebok recently flew Kendrick out to Manchester to see if he could spread the same type of love across the pond, and those lucky enough to attend his welcoming party had no idea what they were in for.
ScHoolboy Q Feat. Kendrick Lamar "Collard Greens" Video (Alternate Version)
ScHoolboy Q Feat. Kendrick Lamar
ScHoolboy Q's "Collard Greens" is one of the most successful records off of his major label debut, "Oxymoron," and the video for the track is also a fan favorite. Little did we know, the "Greens" video we know and love was the second clip filmed for the song, as Q reportedly wasn't satisfied with Jason Goldwatch take.
Noisey Bompton Ep. 6: "We're Gonna Be Alright"
Noisey Bompton is wrapping up with its 6th and final episode, which takes the team to a barber shop where they speak with producer Larry Jayy. Jayy plays some of his beats for the crew before commenting on his personal opposition to gang culture in Compton. After that, we get to hear some more from Kendrick Lamar, as he talks about his most recent project, To Pimp A Butterfly, and we're left with thoughts on how the music may affect the violence currently going on in his area today. Let us know what you thought of the series in the comments below.
Noisey's "Bompton" Ep. 5: "Trap Kitchen"
The penultimate episode of Noisey's documentary series "Bompton" begins with an interview with Lil L, who was featured in episode 2. Lil L discusses his plans to get out of the gang life before introducing the cameras to a local catering company called Trap Kitchen. Bad News, a Piru, co-founded the business with a Crip. They run their operation out of a former trap house and count Fredo Santana, Tyga, & Chief Keef among their clients.
Noisey's "Bompton" Ep. 4: "Violence Touches All Of Us"
Noisey is currently rolling out a six-part documentary on gang life in Compton, CA. Kendrick Lamar is featured in each episode. Episode 4, entitled "Violence Touches All Of Us," explores the intersection of religion and gang culture. Noisey interviewed Pastor Michael Fisher of Greater Zion Family Church about the role of gangster rap in the community and crime trends in Compton. "I know a lot of people are saying that it's getting better, but I'm the one that's doing the funerals," he said.
Noisey's "Bompton" Ep. 2 With Lil L
Yesterday, Noisey introduced a new docu-series to follow up the ones they did for Chicago and Atlanta, this time heading to the West Coast with a focus on Compton. The documentary kicked off with an episode focused on Kendrick Lamar, who is framed as a sort of torch-bearer for the city and it's current rise in the rap game.
Kendrick Lamar Takes Noisey On A Tour Through Compton
After his incredible performance at the Grammy’s last night, anyone who didn’t already know Kendrick Lamar is from Compton knows now. Exhibiting fantastic timing, Vice’s music vertical Noisey released the first of six episodes about Kendrick’s hometown.
Kendrick Lamar Took Kids From His Old High School To The Grammys
There are no words that can fully encapsulate the magnitude of Kendrick Lamar's performance last night at the Grammys. The five Grammys are nice, but his AOTY loss to Taylor Swift truly solidified the Grammy whackness... but we'll always have that performance.
Kendrick Lamar Delivers Powerful Performance At 58th Annual Grammy's
Man, did Kendrick Lamar just deliver a powerful performance at this year's Grammy's. Called “controversial” by the host, LL Cool J, the 7-minute performance would go on to be arguably the highlight of the entire Grammy’s.
Jay Z, Kendrick Lamar, Usher, & Swizz Beatz Shared A Suite At The Super Bowl
Big day yesterday for Swizz Beatz' son Egypt. Young Egypt had the opportunity to watch Super Bowl 50 from a suite (unlimited popcorn!), accompanied by his dad, Jay Z, Usher, & Kendrick Lamar. Swizz captured the moment with a short video. "What you doing, working on a beat for Kendrick?" he asked his son. Also present in the suite were TDE CEO Anthony Tiffith and Swizz' lovely wife Alicia Keys. Egypt also got to meet Taraji P. Henson... lucky bastard.
Kendrick Lamar Raps With Compton Citizens In "Witness Greatness" Video
Kendrick Lamar, recent recipient of the key to the city of Compton, is slated perform at this year's Grammys, live from the Staples Center on February 15. Before he takes the stage, he returns to Compton in a Grammy promo video called "Witness Greatness."
Jay Rock & Glasses Malone Team Up For "Project Hero" Vlog
Jay Rock Feat. Glasses Malone
TDE is about to have a monster 2016, with four new projects on the way, but while we wait for all of them, the camp continues to roll out the vlog clips in the meantime.