Father Videos

Father "Heartthrob" Video
Father "Heartthrob" Video
Father
ATL rapper Father decides to come through today and share a fun new video for his latest song “Heartthrob,” which also sees a new line of merchandise drop today in its support as well. Here’s what the Awful Records rapper had to say about the Ramez Silyan-directed clip:
Father "Slide Thru" Video
Father "Slide Thru" Video
Father
Father just shared his new LP, I'm A Piece Of Shit, last week, but with the many of high profile releases dropped around the same time, it may have slipped under your radar. The project finds the Awful Records rapper delving deeper into the hypnotic, minimal grooves he's been experimenting with since he started rapping and producing, and "Slide Thru" is one of his most left-field works yet.
Father "In State Outta State" Video
Father "In State Outta State" Video
Father & Archibald Slim
Father has been lauded as a tastemaker almost as much as he’s celebrated as a rapper, and he fulfills both promises with this video. “In State Outta State,” a cut from his upcoming collaborative project Dionysus with featured artist Archibald Slim, has gotten an excellent video treatment from director Dash Romero. No doubt Father was involved in his selection for the production.
Father Feat. Tommy Genesis "Vamp" Video
Father Feat. Tommy Genesis "Vamp" Video
Father Feat. Tommy Genesis
Any time Father drops a new video, it's sure to be worth your time -- though perhaps not for the more squeamish folks out there. His all-pink slasher visual to "Everybody in the Club Getting Shot" landed at No.
Father Feat. LuiDiamonds "Alleyoop Swish" Video (Prod. By Lex Luger)
Father Feat. LuiDiamonds "Alleyoop Swish" Video (Prod. By Lex Luger)
Father
Father, who had one of the best music videos of 2015 with the gloriously-pink "Everybody In The Club Getting Shot," comes through today with a new set of visuals for his collaboration "Alleyoop Swish." The record itself is a new release (and also available on SoundCloud for those who want it), and serves as the first release off a for
OutKast's "Stankonia" 15th Anniversary Documentary
OutKast's "Stankonia" 15th Anniversary Documentary
OutKast
Yesterday (Oct. 31) marked the 15th anniversary of OutKast's Stankonia. Crazy right? MTV has just released a "Stankonia" documentary to the commemorate the occasion and explore the legacy of the groundbreaking album. The short film includes footage of both group members from the months before and after the release in 2000 as well as new retrospective commentary from Big Boi and Andre 3000, both of whom are now 40 years old. 
Father "Everybody In The Club Getting Shot" Video
Father "Everybody In The Club Getting Shot" Video
Father
Father's Who's Gonna Get F*cked First brought his macabre brand of rap to a wider audience when he released it this March. Six months later he takes his weirdness to new heights in the video for “Everybody In The Club Getting Shot." Directed by Pretty Puke, the video sees the Awful Records don on a rooftop with a bunch of like-minded individuals, all decked out in pink and white and pretty much letting their freak flag fly while lampooning rap's gun culture. 
Recap: Sixth Floor NYC Launch Party With OG Maco & Father
Recap: Sixth Floor NYC Launch Party With OG Maco & Father
We hosted the launch party for brand new streetwear brand Sixth Floor NYC last Friday in Brooklyn with OG Maco and Father, and it was lit. Photos from the event got that point across fairly well, but to get a full idea of the shenanigans, we needed a full video recap.
Father "Cheap Thrills" Video
Father "Cheap Thrills" Video
Father
Since Father dropped his Boys & Girls EP in June 2014, he's had two albums drop: Young Hot Ebony last Fall and Who's Gonna Get Fucked First this Spring. That doesn't stop him from revisiting the KeithCharles Spacebar-produced project for music videos, though, as he's just released visuals for the EP's "Cheap Thrills." 
Father "Please Stop Making Fake Versace" Video
Father "Please Stop Making Fake Versace" Video
Father
After Father put out the uber-fucked visual to "Who's Gonna Get Fucked First?," he went on to direct his good friend Makonnen's new "Super Chef" video. Now the Awful Records' head honcho is back to his own material, giving us the vid to "Please Stop Making Fake Versace." 
iLoveMakonnen "Super Chef" Video
iLoveMakonnen "Super Chef" Video
iLoveMakonnen
iLoveMakonnen followed up his timeless mixtape Drink More Water 5 with a saucy cut by the name of "Super Chef," featuring some horrifically bad lyrics while also oddly putting one in the mood to cook some food. Today he delivers the music video for the Gold-produced number.
Father "Who's Gonna Get F*cked First" Video
Father "Who's Gonna Get F*cked First" Video
Father
Father submits his entry for most fucked up video of 2015 with "Who's Gonna Get Fucked First?" The Awful Records don links up with directors Pomp & Clout and Ryan Staake for a series of extreme closeups of various body parts, none of which are pornographic in their own right per se. But strung together with this song playing they will shock and probably appall you. Father describes it as "brilliant fuck shit masterpiece." Which actually isn't too far off. Let us you know what you think in the comments. 
OG Maco, Father & Reese Appear In Colt 45 Ad
OG Maco, Father & Reese Appear In Colt 45 Ad
OG Maco, Father & Reese LAFLARE
Colt 45's been paying attention to last year's viral hits, if their new ad is any indication. It's titled "OG Maco Presents: Keep It Colt 45," and follows up similarly-themed spots that starred Kreayshawn and Juicy J.
Archibald Slim Feat. Father, KeithCharles Spacebar, Ethereal "LMK" Video
Archibald Slim Feat. Father, KeithCharles Spacebar, Ethereal "LMK" Video
Archibald Slim Feat. Father, KeithCharles Spacebar & Ethereal
Amidst a crew full of vocalists who consistently blur the line between rapping and singing, Awful Records' Archibald Slim has been our best source for bar-for-bar lyricism and no-nonsense hooks. He's often clowned by his crewmates on social media for being the group's resident old head, but on the crew's recent cut "LMK," he shows he's very capable of carrying a melody.
Father Talks About "The Wu-Tang Hole" & Being A Nerd On HOT 97
Father Talks About "The Wu-Tang Hole" & Being A Nerd On HOT 97
Father
Father's audience has been growing steadily with every release, and as one of the more promising young artists in the game, he landed a spot on Peter Rosenberg's up-and-comer showcase, Real Late. The conversation strays pretty far from music at points, with the two discussing Father's early love of Anime, inevitably leading to the subject of Anime porn, as well as the rapper's nerd beginnings.
Maxo Kream Feat. Father "Cell Boomin" Video
Maxo Kream Feat. Father "Cell Boomin" Video
Maxo Kream Feat. Father
"Cell Boomin" is off Maxo Kream's recent mixtape MAXO 187, which put the young Houston rapper on the map. For the video, though, he gets Atlanta's Father to join in, making the track that much better. Both Maxo and Father are part of a new school of trap-inspired rappers who shove the drugs down your throat with such deadpan delivery, it makes you wonder if they're joking. They also turn bygone trap motifs into Twitter-friendly catchphrases. And they're bringing back the flip phone. 
Nardwuar Vs. Father & Awful Records
Nardwuar Vs. Father & Awful Records
Father
Nardwuar, aka The Human Serviette, was the busiest man at this year's SXSW. We've already seen him interview Rae Sremmurd, Migos, iLoveMakonnen, Wale, and Mike WiLL Made-It, and the endlessly entertaining interviews continue to roll in. For his latest, Nardwuar sought out another Atlanta artist, Father, and his friends from Awful Records. After meeting Father, the Awful Records head honcho introduces us to Slug Christ, Micah Freeman, Lui Diamonds, Keith Charles "Spacebar", and Abra, the lone lady of the group. 
Father Feat. Slug Christ & KeithCharles Spacebar "Suicide Party" Video
Father Feat. Slug Christ & KeithCharles Spacebar "Suicide Party" Video
Father Feat. Slug Christ
Right before SXSW went down, Awful Records' rapper on the come-up, Father, dropped off a surprise album Who's Gonna Get Fucked First? After hitting up a bunch shows in Austin, Father returns to the e-streets with the release of a music video for one the album's closers, "Suicide Party," featuring Slug Christ and KeithCharles Spacebar.
Father Feat. iLoveMakonnen & RichPoSlim "Young Hot Ebony (Remix)" Video
Father Feat. iLoveMakonnen & RichPoSlim "Young Hot Ebony (Remix)" Video
Father Feat. iLoveMakonnen & RichPoSlim
Earlier this month, iLoveMakonnen and RichPoSlim hopped on the title track of Father's Young Hot Ebony project from last year, and today a video has arrived. Oddly enough, none of the three ATL rappers are featured in the clip, with some young hot women starring in their place instead.