Celebrities, including rappers, have been inking endorsements deals with companies since the dawn of advertising. Hip hop music is more popular and marketable to the mainstream now than ever before, so these kinds of deals are on the rise.
Tip really seems to have begun carefully promoting and forming his Hustle Gang crew as of late. The rapper and his crew dropped their first collaborative effort together, G.D.O.D., just this week, and preceded it with several group interviews. In a new interview with Tip and Hustle Gang, T.I.
Justin Timberlake is stacking up the endorsements. The 20/20 Experience crooner who currently holds endorsements with Target and Bud Light, as well as having a well documented stint with McDonalds under his belt, is now partnering up with Mastercard.