Toronto emcee Ekko Effect is not your typical post-new school rapper chasing big bucks, European cars and R&B chicks. He’s here hoping to use hip-hop to give a voice to those that wouldn’t have one otherwise, and shine a light on the struggles that young people of colour face in today's society.
After starting out four years ago as part of the group Hardway, which also included current Winners Circle crewmate Bad Newz, he decided to branch out as a solo artist and has been perfecting his passionate, intelligent flow ever since. As a graduate of George Brown College’s Social Service Work program, Ekko is passionate about improving himself and his community and it is evident in the topics he tackles in his songs. He also has bigger goals than music and plans on one day opening a community arts centre where kids can learn to read and write, play instruments and work toward their career goals.
He is slowly and surely making a name for himself in the hip-hop arena; most recently contributing fiery 16’s to crewmate L’s “Past Due (Remix)” and the Black History Month anthem “Time Is Now” featuring Phoenix Pagliacci, L, Proverbs and Brian Notice. He’s moved the crowd in several recent live performances, sharing stages with prominent Canadian artists like D-Sisive and Fresh Kils and fellow Winners Circle members L, Bad Newz and DJ Smartiez. Ekko has just released his first mixtape, titled Knowledge Speaks, Wisdom Listens, furthering his goal to better the lives of others through music.