DIDA News

 
  • Cover of NFL Draft Prospect Blows His Opportunity To Win $100,000 From Adidas
    As a new wave of NFL talent is set to take the league by storm, all of the major brands are looking for ways to lock down the NFL's future stars.
  • Cover of Kanye Says He's Willing To Give Drake Advice On Designing Sneakers
  • Cover of Kanye Confirms 'Blackout' Yeezy Boosts Are Coming Soon
    As a guest on Power 105.1's The Breakfast Club, Kanye West talked with Angela Yee, Charlamagne and DJ Envy about his polarizing Adidas Yeezy 750 Boost and revealed that an all-black colorway is indeed in the works- though they won't be an easier to get your hands on.While Kanye previously went on the record as saying '
  • Cover of Adidas Announces Worldwide Release For The Yeezy 750 Boost
    Some lucky New York 'sneakerheads', and opportunistic re-sellers, were able to pick up the Adidas Yeezy 750 Boost during the initial launch last weekend.
  • Cover of Kanye's Adidas Yeezy Boost Already Selling For $1,500+
    Kanye's Adidas Yeezy 750 Boost, which released last weekend with a $350 price tag, is already on the secondary market for more than 4x the retail price.
  • Cover of Kanye West Hand Delivers Pairs Of The Adidas Yeezy Boost
    If you were one of the few who successfully reserved a pair of the Adidas Yeezy Boost, consider yourself lucky.
  • Cover of Kanye West's Adidas Yeezy Collection Unveiled
    Kanye West officially debuted his much anticipated Yeezy Collection with Adidas tonight at a fashion show which included spectators like Rihanna, Diddy, Jay & Bey and of course, Kim.
  • Cover of Kanye West Is "Going To China To Work On The Yeezis"
    Kanye West generally isn't the most cooperative person with paparazzi, but over the last year or so he seems to have lightened up considerably.
  • Cover of Teyana Taylor Dropped From Adidas Over Rihanna Beef
    It was back in September when Teyana Taylor and Rihanna had an all-out Twitter war, which involved both parties changing their Twitter AVI and banners to reflect the beef (see screenshots in the gallery above), not to mention getting backed by their respective fan bases.
  • Cover of Adidas Officially Confirms Signing Of Kanye West For $10M
    Its officially, official, for real, no backsies. Adidas has confirmed they have signed Kanye West to their line;"For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West.
  • Cover of Kanye West Rumored To Have Signed Clothing Line Deal With ADIDAS [Update: Deal Confirmed]
     Lets be clear that this stands as only a rumor at the moment, but it certainly make sense. According to KicksOffCourt, Kanye West has inked a clothing line deal with ADIDAS/ Y-3 and he’s calling it YEEZI.
  • Cover of 5 Outrageous Things Kanye West Will Do At Adidas
    Adidas may take the crown when it comes to producing blasphemous, freakish, downright heinous sneakers. Teddy bear heads for tongues, wings hanging off the back of sneakers, and don't forget the time they made those shoes with shackles attached.
  • Cover of Kanye West Leaves Nike, Joins Adidas For Yeezy 3s
    Even Kanye West has had enough of the Red October Nike Air Yeezy 2. The always controversial rapper confirmed at his Yeezus show in New York that he has committed to Adidas.
  • Cover of Several Players Rocked DRose 4s In Last Night's Sneaker NBA Recap
    The latest Nike LeBron 11 made its way onto the court Monday night after releasing over the weekend. Wilson Chandler paired up his Nike LeBron 11 "Gamma Blue" with the Nuggets alternate powder blues; teammate Nate Robinson stuck with the trusty Playoff 13s.
  • Cover of Wesley Johnson's Adidas Crazy 8 Customs
    Lakers forward Wesley Johnson sought out customizer JBF Customs for his latest game day kicks.
  • Cover of No. 1 Prospect Andrew Wiggins Expected To Sign $140M Shoe Deal
    Andrew Wiggins is the most coveted player in this year's Draft, and in any of recent years.
  • Cover of Derrick Rose Returns: Can The Bulls Win The Title?
    Story lines are running aplenty heading into the upcoming NBA season: How will Dwight Howard fit in Houston?  Who can win the battle of New York between the Knicks and the new-look Nets?  Can LeBron James and the Heat repeat?  How far can Derrick Rose take the Bulls?
  • Cover of Derrick Rose's Signature adidas D Rose 4 Revealed
    Derrick Rose is preparing to make his return to the NBA as the season creeps closer.  After adidas released their stirring "All In For Chicago" ad starring D Rose, they now unveil his latest signature kicks the D Rose 4.
  • Cover of A$AP Rocky Works On Special Project With Jeremy Scott
    The hip hop culture has a very heavy impact on the fashion culture in today's world and one huge market where the two collide is sneakers.  Rappers are getting huge sneaker deals and collaboration opportunities from major sneaker brands.
  • Cover of Teyana Taylor x adidas Originals Harlem GLC ‘Dark Knight’ First Look
    Teyana Taylor has once again collaborated with Adidas after the success of her first shoe “Harlem GLC.” As the name of the shoe title would infer the shoe is completely black.
  • Cover of Hotties and Sneakers: Sexy Girls in Fly Kicks
    We've compiled a gallery of the hottest chicks in the flyest kicks, featuring a couple of our favorite HNHH Hotties! Check out sexy vixens such as Tanyka Renee, Bernice Burgos, Sasha Del Valle, and more rocking some of the freshest sneakers out!
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