From the cold, unforgiving Hip-Hop scene that has earned Toronto the title "Screw-Face Capital", Concept Q (born Quincy O’neil McCollin) emerges as a voice to take heed to. Originally from the Jane and Finch area of the city, Concept grew up on the move, always adapting to new environments due to his unstable home situation, and the only constants in his life since childhood have been God, family and music. From as early as he can remember, he says, Concept has had an expansive understanding of music, thanks to his mother playing all time periods and genres - from Beethoven or Mozart to DeBarge or Smokey Robinson - and this exposure no doubt contributed to Concept's versatility as an artist. Listening to hardcore storyteller emcees like Big L, Nas, and the Notorious B.I.G as a youngster, Concept had not thought to take the love he had for Hip-Hop and and put it into practise for himself until admiring his older brother's work ethic, he says. It was Q's secret mimicking of his brother, Moc5ive, that caused him to write in his own raps in composition notebooks at the age of 13. Above even his seventh grade year, when he learned to freestyle fluently enough to rip the imaginary mic at lunch time, Concept dubs the move to "M-Ways" section of Brampton as the most crucial point to his musical career. He reminisces on his days with friends DB, Knuckz and Munchy as a source of inspiration, as these young go-getters made it a daily routine to perfect their craft and recording their tracks in DB's basement. From these humble beginnings, Concept was able to develop his own imaginitive and precise style of delivery and became confident with the mic and now has no problem expressing himself lyrically. He believes that if it had not been for the time spent recording with his friends from the M-Way block, he would still have been playing soccer or would end up getting caught up in the street life. For a time, Concept Q felt the need to prioritize his family over all and prepared himself to be a father to his daughter, and felt he had to take a hiatus from recording. His mixtape, Mic Expressionz had always stayed with him unreleased, and he never quit writing to continue developing his. In this time, Concept was intrigued by his cousin Dell to begin another way to , and has also worked with some of Toronto's other artists and pioneers, like Producer T-Nyce, SP (Sunset Productions) and Worst Case Entertainment behind the scenes, utilizing his graphic design and art skills under the banner Clearcut Graphx. Having gained some experience with the mixing and mastering of his own tracks, Concept is on a mission to becoming self-reliant, with plans to take up audio engineering and learning how to play various instruments to further strengthen himself in the world of music.