Apple Music kicks off its Up Next artist showcase series with Atlanta's 6LACK.
The first artist to be showcased as part of Apple Music's Up Next series is Atlanta's 6LACK. For the promotional campaign, Apple will host a short documentary on 6LACK, an audio EP taken from one of his live sessions, and an in-depth interview between him and Beats 1's Zane Lowe. Apple has also teamed up with The Late Late Show with James Corden for a series of live performances from the Up Next participants. Earlier this week, 6LACK made his late-night TV debut on Corden with a performance of his biggest hit, "PRBLMS."
Watch 6LACK's "PRBLMS" performance as well as his Up Next interview with Zane Lowe below.
6LACK has moved mysteriously and out of the spotlight during his rapid ascent. He now stands as one of hip-hop's hottest new acts, following his major label debut, November's Free 6LACK. His style -- a blend of trap and R&B -- as well as his quiet but impressive rise to prominence is similar to what Bryson Tiller brought to the industry with Trapsoul in 2015. Tiller also benefitted from a partnership with Apple Music.
Stream Free 6LACK here.