“Making music is as natural to me as breathing. It’s the result of realizing my true self,” says the multi-talented 5ive Star. The gifted vocalist, songwriter and lyricist is on the verge of mainstream success. Raised in South Florida but born in Cali, 5ive Star delivers hardcore grit with crossover appeal, destined to penetrate the music industry with his innovative and fresh sound. Only 25, he is an artist that defies labels, refuses to conform to clichés and set to wow the world. His humble beginnings began in South Florida, first gaining notoriety as a spoken-word artist for major franchises such as Nike and McDonalds. He captivated audiences with introspective lyrics and memorable performances. 5ive managed to give Nike and McDonald’s some soul. But 5ive’s true calling was music, picking up inspiration in every corner of America, a testament to his diverse upbringing. In his sound, you hear the rock and soul of Prince, the aggression of Notorious B.I.G. and the smooth R&B of Aaliyah. Making his rounds on the mix-tape circuit, his first single release, “Get To Know U,” produced by Jimi Kendrix (Jay Z, 50 Cent), sparked a buzz. With no major label support, tracks like “Club To The Bedroom” and “SOS,” were featured on radio stations across the country, further establishing his universal appeal. 5ive’s breakthrough moment was catching the ear of seven-time Grammy winning producer Ken Lewis (Kanye West, John Legend), who worked on the upcoming album I AM…5IVE STAR. “The album is about making great music!” stresses 5ive. “It’s for all music lovers. I AM…5IVE STAR represents a blend of music and styles that are totally original.” There is no better example of 5ive’s diverse musical talents than in the current single “What They Think.” The head-nodding track is infectious on the first listen with its catchy hook and pitch-perfect harmonies. 5ive Star playfully warns, “I think everyone better brace for impact!” With a concept-heavy video, the movement surely has begun. 5ive Star stands for five elements of artistry: emcee, singer, songwriter, spoken-word artist and producer. 2012 is the year of 5ive Star; his originality and passion will top the Billboard charts. “It’s time to lead music into a new direction,” says 5ive. Although rooted in hip-hop, he is an artist who represents the new model of music. Gone are the days when music was regulated to black or white, East Coast or West Coast. 5ive Star is the future, a unification of rock, pop, hip-hop and soul.