Undoubtedly, this will be the most sought-after potential collaboration to appear on 4 Your Eyez Only. Kendrick Lamar and J. Cole are the two most respected "rapper's rappers" in the game, praised by the OGs and idolized by the newcomers. They have a brief but convincing collaborative history, as Cole produced "HiiiPower" on Kendrick's debut album, Section.80, and then enlisted the TDE rapper to guest on Born Sinner's "Forbidden Fruit" two years later. Last year, they each remixed one of each other's most famous songs for a TDE x Dreamville "Black Friday" special, which really induced hysteria among all of their fans, hoping a joint project between the two adept emcees would serve an antidote to What a Time to Be Alive.
Since those remixes, there hasn't been any further evidence to point toward a joint project, and the announcement of 4 Your Eyez Only should suggest that such a project is a ways away, if it is to ever materialize. In any case, even those who loved 2014 Forest Hills Drive due to the absence of features would welcome a Kendrick verse on 4 Your Eyez Only. The album is expected to have a deep narrative focus, and Kendrick may be the one guy who can take on such a conceptual weight and help enhance Cole's vision.