Who wins in a Boi-1da versus 40 beat match-off?
OVO Sound is a label founded by Drake, Noah "40" Shebib, and Oliver El-Khatib in 2012. The label consists of Drake and in-house producers 40, Boi-1da, T-Minus, Mike Zombie. PartyNextDoor, Majid Jordan, ILoveMakonnen and OB O'Brien are also affiliated with the crew.
Today we're comparing 40 and Boi-1da. Not because we have to decide if one is better than the other, but because we're hip hop nerds who are always thinking critically about one of the dopest art forms to come out of America. Period.
Noah "40" Shebib is known for creating the atmospheric beats on a lot of Drake's work, particularly his early work. He's also worked with Nas, A$AP Rocky and Beyoncé. Boi-1da came up around the same time and has been making massive waves not only with Drizzy, but with Kendrick Lamar, Lil Wayne and Bun B also.
They both make fire beats, so we're taking a look at some of them today. Why not? Let us know in the comments who you think is the doper producer, and after you run through some of their key productions up top, cast your vote below.