First Slurricane, then Earl Stevens Mangoscato, and now E-40 malt liquor. E-40 is a marketing genius.
Fetty Wap (@fettywap1738)
Fetty Wap dropped the cover art for his new album this week.
The Game (@losangelesconfidential)
As did The Game.
The most Future picture of all time.
Kanye West will throw it back to 808s & Heartbreak one time.
In last week's edition of "28 Grams," E-40's "Slurricane" line of adult beverages continued to expand its sphere of influence. This week the rapper continued his global takeover by announcing a new 40-oz malt liquor called, naturally, "E-40." Of course, there were other, lesser good things that went down in Instagram this week -- the Fiddy v. Diddy vodka war reached new heights, a bunch of rappers dropped album covers, and Kanye, lots of Kanye.
And more! Take a look at some of the best hip hop Instagram posts of the week after the jump.