On September 11th 2007, two huge hip hop albums, 50 Cent’sCurtis and Kanye West’sGraduation were released, going head-to-head. Making things a little interesting, 50 publicly announced he would retire if Curtis failed to outsell Yeezy’s Graduation.
He later revealed in XXL Magazine in 2012, that the whole thing was just good ol' marketing.
"That was something that we created. Obviously, it riled the fans up in every way and the results are always bigger sales than usual. Both of the numbers were bigger than what they would have been [otherwise]. We didn’t have no beef at all…. It was just great marketing."
50 Cent is definitely a damn good businessman.